Darzi Clothing Company

Darzi approached us as an established business wanting to elevate their online presence, aiming to better match a target audience that had grown used to a more sophisticated level of design and branding than they were currently using. We started by reviewing their existing branding, adding complementary colours to their palette and choosing new fonts for headings and body text that better represented their products and overall aesthetic.

For the web design itself, we chose a theme built around contemporary design principles, prioritising the homepage as a space to tell Darzi’s story and showcase their range of product categories. The goal was to give customers easy access to their extensive clothing range while using strong imagery to set the scene and draw buyers into the lifestyle their clothing represents.

Every page carries beautiful imagery that reflects the premium quality of Darzi’s products and the lifestyle they embody. Alongside the website and branding refresh, we extended into consulting, drawing on our experience with Shopify apps to help Darzi choose the right tools for automating review generation, adding pop-ups and offers, and highlighting their sustainability efforts with every order.

We also used Shopify’s metafields feature to add extra content to product pages beyond standard descriptions, including key product features and care instructions. We made good use of the colour swatch feature in their chosen theme to make filtering by colour easy for customers, added links to related products on every page, and built out additional landing-page sections explaining what makes their offerings unique. It mattered to highlight that their products are made in the UK, with free shipping and returns, so customers could buy with confidence.

To close out the project, we focused on SEO: adding keywords strategically, improving headings, and refining product, page, and collection descriptions and titles, all aimed at helping search engines match customer searches to the site more accurately. We’ve since integrated a size guide app that lets Darzi provide clear measurements for each product, easily converted between centimetres and inches.

Darzi has been genuinely pleased with the results, and they’ve continued to come back to us for enhancements to their site over the years.