Case study

Gold Coast Gas & Air Conditioning

A Webflow website design and SEO engagement for Gold Coast Gas & Air Conditioning.

Year
2022
Services
Web Design , SEO
Price band
$$$
Gold Coast Gas & Air Conditioning, case study cover

Gold Coast Gas & Air Conditioning recently went through a rebrand, moving from a previous business identity to a fresh, contemporary image. That meant they needed a new website to match, and their original WordPress site was posing real usability challenges, making it frustrating to maintain and update.

We proposed migrating the site to Webflow, which offers a more user-friendly interface and removes the ongoing maintenance burden WordPress often brings. To keep the project efficient on time and cost, we used a highly customisable Webflow template, making design changes to align it with the client’s vision and new branding.

Visuals matter for a professional online presence, so we sourced a selection of high-quality stock images. The client’s existing photography wasn’t enough to convey the premium feel we were aiming for, so the new images were chosen carefully to strengthen the site’s overall look and help convert visitors into customers.

To finish the project, we worked with the client on the site’s SEO strategy: adding relevant keywords into existing headings and optimising page titles and meta descriptions, so search engines could surface the new site effectively and help drive traffic.

The move to Webflow gave Gold Coast Gas & Air Conditioning a faster, more reliable site and a design built to support their newly rebranded business.