Case study

The Gentle Pit

A multi-year Shopify website design, support, and consulting engagement for The Gentle Pit.

Year
2021
Conversion
+7.61%
Price band
$$$
The Gentle Pit, case study cover

The Gentle Pit has been a client of ours since the start of our partnership, when they first came to us wanting to enhance their website. From that initial collaboration, we’ve steadily evolved the design of their site through multiple themes that reflect their brand’s growth over the years.

Throughout our ongoing relationship, we’ve handled a range of requests aimed at improving the performance and effectiveness of their online presence, including loading speed, SEO, conversion rate, and user experience. We’ve redesigned numerous pages for a smoother, more engaging user journey, making the most of Shopify’s front-end and back-end features, including efficient inventory management and app integrations that extend functionality.

One notable improvement has been breaking product pages with multiple variants into separate listings on collection pages, making it easier for customers to browse the full catalogue. We’ve also added automated review collection, countdown widgets to create urgency around promotions, advanced size chart functionality, and pre-order capabilities, all aimed at enriching the shopping experience while driving sales and customer satisfaction.