Barista Equip

Barista Equip has been a client of ours for over seven years, a relationship that speaks to the trust and collaboration we’ve built over time. Their website has gone through numerous themes and revisions, each one aimed at refining the user experience and design. We’ve applied everything we’ve learned from years of working with them to launch the latest version of their site, improving the user experience with new Shopify apps, including advanced product page linking.

Beyond design, we’ve handled a broad range of tasks essential to Barista Equip’s day-to-day operations: creating and integrating new products and landing pages as their catalogue has grown, and building out wholesale offerings so customers with wholesale accounts can access discounted rates. That functionality both improves the experience for wholesale clients and drives additional sales.

We’ve also built out a feature that lets multiple colour variants of a product appear as separate pages on the collection view, while still giving each item its own dedicated page. That gives Barista Equip room for tailored images, detailed descriptions, and content that fits each product’s identity.

We’ve spent years refining Barista Equip’s SEO content, helping them organically attract customers interested in their range of products and services. Since launching their Shopify store, our support has expanded into graphic design, including promotional banners, print documents, and price lists, plus a series of email marketing campaigns built to match their site’s aesthetic and keep their customer base engaged. We’re grateful for their continued trust, and we’re looking forward to growing this partnership further.