Longevity X

Longevity X is a new venture from Billy, a returning client who wanted a visually striking, contemporary website for his emerging longevity coaching business. Unlike his previous site, which ran on Shopify, an excellent platform for e-commerce, this venture doesn’t need any e-commerce functionality. We proposed Webflow or Framer, both leading website builders well suited to this kind of project. Billy preferred Framer, so we began developing ideas for the site’s layout and design around his vision.

Billy had a clear, distinct vision for how the site should present itself. His focus was on simplicity and ease of use, especially for older customers, so we avoided overly complex designs while keeping the site visually engaging and premium. We developed a set of initial branding colours for the site, using them to build clear calls to action that helped visitors feel comfortable and engaged as they moved through the site.

We also worked closely with Billy to design a dedicated downloads page, built to feature free resources that integrate with his Klaviyo account, so he can collect email addresses from people downloading those materials. Throughout the project, we made sure Billy’s copy and images were incorporated cleanly into the overall design. He’s been genuinely pleased with the final result, and it reflects his vision and goals for Longevity X.