Skin By Leah

Skin By Leah was referred to us by a client who was very pleased with our work on her Shopify store. Her previous site ran on WordPress, but she had a basic shop on Shopify linked through it. She wanted to save on cost and admin by consolidating everything into one website. We proposed keeping Shopify, since it was the best option for e-commerce, and building out all her other services and content as pages within her Shopify store. She liked the idea, and we began working together, starting with a design overhaul while retaining all her original content and information.

After thoroughly reviewing her offerings and visual content, we selected a modern, clean theme aimed at a younger demographic that responds to striking imagery and minimalist layouts over cluttered ones. We worked closely with her to make sure her new branding was implemented correctly across the site, and updated her product titles and descriptions for consistency and to convey the quality of her products. We redesigned every page of her existing site with conversion rate optimisation in mind, aiming for customers to move smoothly from browsing to checkout. We revamped her About page to communicate her brand story and expertise more effectively.

We also provided consulting to help her get more out of Shopify’s features, including migrating her various email accounts into a single Google Workspace account to simplify management and improve reliability. Once the website project was complete, we implemented a full SEO strategy: additional keywords, refined page titles, and improved descriptions across product, collection, and other key pages, aimed at improving search visibility and driving relevant organic traffic to grow her customer base. As a result, Skin By Leah is well positioned to make a real impact in the beauty and skincare industry.