The Decora Company

The Decora Company came to us wanting a talented web designer to improve the overall look and user experience of their site. Since their primary offerings are paints and painting tools, we saw a real opportunity: rather than promoting the products themselves, we needed to highlight the creative possibilities those tools and paints could unlock for customers. That perspective resonated with the client, who was happy to let us take the lead on the redesign.

For the site’s theme, we chose a compact design built around a seamless shopping experience, with a prominent search bar placed at the top and centre of the menu to help customers quickly find what they were looking for. Behind the scenes, we made sure all product listings carried relevant keywords so the search function would return precise results.

We also repositioned customer reviews below the product images through additional coding, using the available white space more effectively while building buyer confidence through automated, easy-to-collect testimonials that help shoppers make quicker, more informed decisions.

We rethought the primary images on collection and product pages, moving away from standard paint can photography, which looked much the same across products, in favour of lifestyle images that showed what the products could actually achieve. That gave customers a clearer, more vivid sense of the outcome.

We also helped improve the site’s on-page SEO, building on the keywords already integrated through the search feature to boost visibility and help customers find the site more easily through search engines.

Since Decora didn’t have access to high-quality stock imagery, we sourced it ourselves, a step that meaningfully lifted the visual appeal of the site. The client was genuinely pleased with the redesign, and has since brought us in to work on other business websites he’s launched.